Keep Knocking

Early in my career, I worked with a marketing company founded and headed by a gentleman who was an unending source of wisdom gained in a highly successful career that had spanned over 40 years.
He once gave us this wonderful explanation of persistence and its benefits:

You know there is an opportunity of getting business from a customer.

You go to his house to meet him, but his door is locked from inside.

You knock on the door, but it doesn’t open.

You knock again, but the door still doesn’t open.

You think he is inside, so you keep knocking.

If he is inside and you keep knocking, the door will eventually open.
If you had knocked on the correct door, you have the chance to convert your opportunity into business.
If you had knocked on the wrong door, he may guide you to the correct door.

If he is not inside and you keep knocking, the sound of your knocking will reach his neighbours, and some of them will open their doors.
If you had been knocking on the wrong door, one of these neighbours might be the person you were actually looking for. You may also have an opportunity of getting business from one or more of the other neighbours.
Even if you had been knocking on the correct door, you may have an opportunity of getting business from one or more of these neighbours.

To convert opportunity into business, you have to knock on as many doors as possible, and keep knocking until those doors open or until some other doors open.

One way or other, Persistence pays!

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13 thoughts on “Keep Knocking

  1. Was it in the Holy Bible – “Knock and it shall open. Search and ye shall find”?
    I don’t believe that there is anything like a so-called “cold call”! QED!

  2. I love the analogy. Very true for most situations in life, Pro! Great “K” post 🙂 As a sales person, I can totally identify with it. Cold calling is highly underrated!

  3. very true…..persistence really pays…..and who better than our kids to demonstrate that to us?!!!!

    Thanks for dropping by and all those wonderful comments u left behind…..happy connecting to u through A-Z…..and will come by for more! 🙂

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