One day, during a discussion with a member of my sales team, I received a call on my mobile phone from a bank’s telemarketing executive offering me a credit card. I politely informed her that I already had a credit card from her bank, and that I was not interested in an additional card. When she asked me if I could give her the contact details of any friends who would be interested in a credit card, I politely replied that I could not give her any person’s contact details without that person’s authorization.
After the call ended, my Sales Executive said, “I’m surprised you spoke so patiently and so politely. I normally shout at such callers because they are not supposed to make such calls. It’s illegal!”
I smiled and replied, “My friend, just before I received this call, you were proudly telling me that you hoped to finalize quite a few orders from customers whose enquiries had been generated by your cold calls. I’m sure you are disappointed, but certainly not upset, when a customer tells you that he is not interested in the product you are promoting during a cold call, or if a customer refuses to meet you because he is busy. But wouldn’t you be upset if a customer shouts at you when you make a cold call? You certainly would.
The call I received just now was a telephonic cold call. When I receive any such call, I reply politely. Of course, if the caller continues to pester me, I rebuke him/her without shouting and without using any strong language. I suggest you follow the same procedure when you receive any telephonic cold call. Remember the Golden Rule:
One should treat others as one would like others to treat oneself.”