Put your money where your mouth is!

And before I knew it, I had hit ‘Send’.

At the meeting at his factory earlier that day, the customer had said, “I can get the same equipment from another dealer at a lower price than yours. Why should I buy it from you?”

I explained, “Sir, they are offering a ridiculously low price because they don’t intend to give you any after-sales service. We have to keep a reasonable margin because we intend to give you very good service during the Warranty period.”

The customer was unmoved. “My dear sir, we are very familiar with this equipment. We don’t really need your service. Think over it. If you can offer a lower price than the other dealer, I’ll buy the equipment from you. Otherwise, forget it! Ah, the tea has arrived!”

Over tea, he launched a long diatribe against capital equipment dealers. “You guys are only bothered about collecting orders and collecting payment. You conveniently forget that you also have to provide after-sales service!”

As my sub-dealer and I left his office, the customer told me to send our best offer by email that afternoon.

I was upset! Back in my sub-dealer’s office, I typed out the email:
“The offer we submitted this morning is our final offer. With all due respect, please put your money where your mouth is! If you want good service, please pay for it. If you don’t want to pay for service, please don’t give us lectures about poor service.”

And before I knew it, I had hit ‘Send’.

My sub-dealer said, “We’ve lost whatever little chance we had of getting this order!”

“Don’t be so sure,” I replied. “I think I’ve done the right thing.”

An hour later, my mobile rang. It was the customer. “Sir, I received your email. Can you come this evening to collect your order?”

This true story was written for
Free Write at Write Tribe (Prompt: Compose the post in 15 minutes)
and for
Write Over the Weekend (Prompt: Your post should begin with, And before I knew it, I had hit ‘Send’)., an initiative for Indian Bloggers by BlogAdda


19 thoughts on “Put your money where your mouth is!

  1. Hard to find people who speak their mind. Truth hits hard, but brings out the best results. I see you are a very outspoken person… 🙂 well written

    • To be honest, this was no stand. I had to give him back in kind after his sermon on service. Fortunately, I had time to compose a reply that was hard-hitting, not unduly offensive, and looked like a stand!

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