Speaking during the release of Yuvraj’s book The Test of My Life, Sachin Tendulkar is reported to have said “He is like my younger brother and I would ask God why it (the illness) had to happen to Yuvraj,”
Was Sachin Tendulkar trying to say that it’s alright for others to be struck by cancer, but not for Yuvraj Singh? Perhaps he didn’t mean it that way, but that’s the message that came across.
In contrast: after being diagnosed HIV positive, due to infected blood he received during a heart surgery, Arthur Ashe, the great tennis player, winner of three Grand Slam Singles titles, is reported to have said, “If I were to say, ‘God, why me?’ about the bad things, then I should have said, ‘God, why me?’ about the good things that happened in my life.”
It was reported that Tendulkar was very emotional when he made this statement, so he could be given the benefit of doubt. However, celebrities like Sachin must understand that their words have a high impact on their fans. Hence, they must be extremely careful about their utterances, particularly public ones.
Celebrity sportspersons and film stars have featured in advertisements for various brands of alcohol. To be very accurate, these advertisements are for products like mineral water. Coincidentally, alcohol is available under the same brand names. Most persons believe that these advertisements are surrogate advertisements. As stated in Wikipedia, “According to the inferences drawn from several surveys and interviews, 42 out of 50 people can understand the actual liquor or tobacco product being advertised. Surrogate advertisements do impact a consumer’s buying decision as well It also informs about the leading liquor brands thus promote sales.”
Aren’t these celebrities aware that many persons, including youngsters, treat them as role models? Then why do they agree to feature in advertisements that could have a detrimental effect on viewers, particularly impressionable youngsters? Are these film stars and sportspersons so desperate for the additional income?